Roaring Noon 1922

Roaring Noon

In May 2016 we were asked by Professor Sarah Churchwell if we could partner her in producing a very special, unique gin.

Sarah is a Professor of American Literature at the School of Advanced study, University of London, and also the author of Careless People: Murder, Mayhem and The Invention of The Great Gatsby. As part of her researches she came across a recipe for bathtub gin, written down by the king of the jazz age himself. If ever there were a carrot, this was the big one!

Not only that, Fitzgerald probably wrote the recipe down during the months his great novel immortalizes: he once said 1922 was the year of his ‘own first and last manufacture of gin.’ So, without doubt, Sarah had stumbled across the real deal.

I immediately contacted Ian Hart of Sacred Gin and asked if it were possible to produce the gin on a small scale to see how it held up. Within 3 weeks we had the spirit in our hands and were able to experience it ourselves. For Sarah this was realising the dream of recreating a gin that had been lost in the archives for almost 100 years. For us it was an extraordinary opportunity to taste a genuine prohibition gin and being a part of its revival.

And so “Roaring Noon 1922” was born. It faithfully recreates the recipe Fitzgerald kept, bottled at a punchy, ‘prohibition strength’ 67% no less!

And so how does Roaring Noon taste? It is smooth, clean and fresh, surprisingly so for such a high ABV. Whilst it only uses 3 botanicals its flavour is satisfying and complex. It is a great sipping gin, and works fantastically well in short cocktails. It makes an exceptional Martini, and we have created some great unique takes on the Tuxedo and the South Side.

We think it’s as elegant and formidably powerful as one would hope from a gin that invokes the glamour, excitement and daring of jazz-age America.

And why is it called Roaring Noon? In The Great Gatsby, Fitzgerald describes entering a cellar speakeasy in New York in the summer of 1922. The time…? “Roaring Noon.” So here is “Roaring Noon 1922”, a genuine Prohibition strength bathtub gin, from a recipe treasured by the King of the Jazz Age.

So come to the London Gin Club to try a genuine prohibition gin or why not buy yourself a bottle to sip at home whilst dancing the Charleston!

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